I noticed this started last year around as early as November in a few groups I moderate (mainly on Facebook), I had to remove the posts mostly linked by fake pages (following by banning them) of celebrity deaths, none of which were even the faintest bit true.
The articles they linked (or are currently being) were/are very poorly written, littered with typos, grammar and lacked reliable sources to support their claims (e.g.. No funeral website saying such thing happened), except links to more bollocks or scams even.
This is the problem with deathers. Once their claims (batshit beliefs) about somebody dying spread among themselves (the whole fringe as a while is a cult), it becomes “their truth” (much like truthers) and they must at all costs, spread it all over the place until the news picks it up (highly unlikely) or allot of vulnerable (to cult influence/recruiting) individuals start to believe it.
If you see such utter bollocks, report it right away or remove it especially if you have admin/moderation privileges. It keeps them from spreading it, especially if a group has hundreds to thousands of active members.
Rootbrian's Blog of Randomness 